The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Campaign
HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW
Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Documents
Agency: DDB / New York
Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Promotional / Collateral / Posters - Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg
Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign
How New York Eats
Agency: BBH / New York
Client: Seamless Category: Promotional / Collateral / Posters - Campaign
Headbang
Agency: Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client: BELL MÉDIA / CHOM Category: Promotional / Collateral / Posters - Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Promotional / Collateral / Posters - Campaign
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Promotional / Collateral / Posters - Campaign
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Promotional / Collateral / Posters - Campaign
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Promotional / Collateral / Posters - Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Campaign
Newspaper Stack
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Collateral / Posters - Campaign
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man
Agency: FCB / Chicago
Client: Copic Category: Promotional / Collateral / Posters - Single
Wool
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Refugees
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 3
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Gold Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17018G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17013G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client:
UNIQLO
Title:
HEAT TECH WINDOW
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17019S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
YOUNG & RUBICAM POLAND / WARSAW
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17020S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
Gun by Gun
Title:
Documents
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17014S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17015S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17021B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17022B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17016B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17017B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17011B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17012B
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17120M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17121M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17122M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17123M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17124M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / New York
Client:
Seamless
Title:
How New York Eats
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17110M
Award:
2017 Print & Outdoor Merit Award
Agency:
Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client:
BELL MÉDIA / CHOM
Title:
Headbang
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17111M
Award:
2017 Print & Outdoor Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17112M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17113M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17114M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17116M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17117M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17118M
Award:
2017 Print & Outdoor Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17119M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17101M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17102M
Award:
2017 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Strong Man
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17103M
Award:
2017 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Cyclops
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17104M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Wool
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17105M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Refugees
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17106M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17107M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 2
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17108M